About Drive Alive
aims to reduce the number of deaths among local teen drivers. This is not
just a local problem, of course. It is a national, and in fact a global
problem. Drive Alive aims to address the problem locally in two ways.
provides extra promotional muscle for existing teen-driving-safety programs,
coordinating efforts with schools, police agencies, hospitals and others who
are already engaged in this life-saving mission. Drive Alive is
working with all of these agencies to identify existing programs, to support
them with extra promotion and to identify unmet needs.
2. Drive Alive also assures a year-round emphasis on safe teen driving, because
new teen drivers get their licenses every day.
Our key strategy is to increase the amount of communication between
parents and teen drivers. Extensive research suggests that this is the most
effective way to help teens avoid deadly crashes, because most teens say
that their parents wield the most influence over their driving.
Scientific polling and secondary research were used to develop the
strategies and will be used to measure outcomes.
program's "products" will be
Sponsored public service ads aimed at parents in a carefully executed
multimedia campaign based on the research. Our key message in the ads is
called "5-Alive," encouraging parents and teens to talk together for just 5
minutes a week about very specific safe-driving topics, which our ads will
Parent's Guide that offers page after page of specific tips, talking points
and handy tools for parents to do the best job they can as their child's
first driving instructor.
Additional "moment-of-truth" prompts and reminders to teens to drive safely.
This may include stickers on their cars, and even on their dashboards, with
reminders of the keys to safe driving: slow down; buckle up; drive sober.
infrastructure that coordinates existing efforts in a new way, to create an
overall effect that is greater than all the individual programs operating
expect outcomes to include fewer deaths among teens, and as a side effect,
among the overall population, because while our messages are aimed at
parents and teens, others will be exposed to the message as well!
Drive Alive is
funded by local companies, foundations and individuals who care, and
there are opportunities to get involved on a large or small scale. Contact Drive Alive for more information.